On the morning of July 1st, 2017, close to 250 racers gathered at the corner of Macon and Graham in Louisville KY ready to run for a great cause. The 4th Fest 5K Walk and Run, benefitting Active Heroes and the work that they do to benefit veterans and military families.
When Gary Borders, owner of Healthy, Wealthy, and Wise Marketing, learned about Active Heroes and the work that they do in Louisville he knew they would be a great charity to partner with for a 5K event. In 2016 to organizations joined forces to host the first 5K event, and after a tremendous amount of positive feedback, knew they needed to host a similar event again in 2017. Active Heroes is a 501c3 charity whose main goal is to end veteran suicide and provide support for military families. Active Heroes organizes and hosts a number of events around the country that not only raise money and awareness, but provide military families with support. Through events like the 4th Fest 5K, veterans, active duty military, and their families are able to connect and meet other people in their community who can relate to their situation.
At this event, racers ran or walked a 3.1-mile course around the St. Matthews area in Louisville. While it looked like it might be a rainy race, to the volunteers and racers surprise the rain held off. “There was a great atmosphere the day of the race. Runners were glad to be out there and were happy to support Active Heroes”, said Borders of the event. Says Jeremy Sneed, manager of events and volunteers for Active Heroes, of the event, “People continued to come up to our booth and tell us how grateful they were that Active Heroes was trying to make a difference in the lives of veterans and military families.” As runners finished the race they received an event t-shirt, finishers medal, and a goody bag.
Borders and his team at Healthy, Wealthy, and Wise Marketing hope to continue coordinating more events with Active Heroes in the future. They are in talks to have another race, hopefully during the fall season, in Louisville or a surrounding community. These events are a great way to reach out to a community and raise awareness for the military families living in the that community.
To hear more about the event and watch the racers in action, watch the WHAS11 coverage of the event at http://www.whas11.com/news/local/active-heroes-highlights-awareness-of-veteran-suicide-in-kentuckiana/453593136. If you are interested in learning more about Active Heroes or check the schedule for upcoming events, please visit activeheroes.org.